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Article 8 • Part III — Food

Ultra-Processed Food: Start Here

By Bobby ZappSeptember 28, 202611 min read

Ultra-Processed Food: Start Here

If you're trying to improve your diet and lose weight, this is one of the first places I want you to start.

Before worrying about complicated meal plans, recipes, supplements, calorie-counting systems, fasting schedules, or anything else, take an honest look at the food that's already sitting in your kitchen.

Start with the ultra-processed food.

My overall philosophy is to keep things simple.

And one of the simplest changes you can make is to start removing the obvious junk from your diet. That's already the first step in the approach I've laid out elsewhere in this guide.

I don't want to just hand you a giant list and tell you:

“Never eat these 500 foods.”

I want you to learn how to recognize what you're looking at so you can walk into a supermarket, pick something up, look at it, and start making your own decision.

What Do I Mean by Ultra-Processed Food?

I want you thinking about food in a very practical way.

Take something such as:

Wheat.Rice.Oats.Corn.

Then grind it up, refine it, and combine it with things such as:

Sugar.Oils.Flavorings.Sweeteners.And a long list of other ingredients.

Now you've moved very far away from the original food.

That's the type of thing I'm talking about when I tell you to pay attention to ultra-processed foods.

The material we've already developed puts it very simply: when ingredients such as wheat, rice, oats, or corn are ground and combined with sugar, oils, and a long ingredient list, you're dealing with the kind of heavily processed product I want you looking at more carefully.

Think:

Chips.

Cookies.

Pastries.

Packaged snack foods.

Frozen junk food.

Many fast foods.

Sweetened cereals.

Candy.

Desserts.

Crackers.

Many packaged bars and snack products.

You don't need to memorize all of those.

Learn to recognize the pattern.

Start Reading Ingredient Lists

This is one of the most useful habits you can develop.

Turn the package around.

Read the ingredient list.

Don't make your decision only because the front says:

“Healthy.”

“Natural.”

“Keto.”

“High Protein.”

“Zero Sugar.”

“Low Carb.”

The front of the package is marketing.

I want you looking at what is actually inside it.

Your source material already makes this point with packaged “diet foods”: a diet label on the package doesn't automatically make something a good food. Protein cookies, shakes, bars, keto snacks, and zero-sugar desserts can still be highly processed products.

A long ingredient list doesn't automatically prove that a food is harmful.

But for the practical approach I'm teaching you, it should make you stop and look closer.

If you've got a product in a cardboard box or plastic package and there are ingredient names running halfway down the package, ask yourself:

“What am I actually eating?”

Compare that with:

Eggs.

Ingredient:

Eggs.

Or a piece of meat.

You know what it is.

That's what I mean when I say:

Eat real food instead.

You don't have to memorize hundreds of food additives.

Start by recognizing the obvious difference between a simple food and a heavily formulated product.

Watch for Added Sugars

Another major thing I want you looking for is added sugar.

And sugar doesn't always show up on the ingredient list simply as:

“Sugar.”

Later in this guide we're going to go deeper into this, but the material already identifies several names I want you learning to recognize:

Sucrose.Glucose.Fructose.Corn syrup.Maltodextrin.Dextrose.Other hidden added sugars.

That's why simply looking at a food and thinking:

“It doesn't taste like candy, so it probably doesn't have much sugar.”

isn't enough.

Added sugars can show up in:

Sweetened cereal.

Flavored yogurt.

Sauces.

Syrups.

Desserts.

Packaged snacks.

Drinks.

And other foods where you may not immediately expect them.

Those are specifically among the foods the existing Zapp the Fat material tells readers to start removing when cleaning out their kitchens.

And I want to make an important distinction here:

Added sugar and naturally occurring sugar aren't automatically the same thing.

For now, the simple lesson is:

Start noticing where manufacturers are adding sweetness to foods that didn't need it in the first place.

Refined Carbohydrates

Now let's talk about refined carbohydrates.

This is another category I want you to become very good at recognizing.

Think about foods such as:

Bread.Rolls.Bagels.Muffins.Cakes.Doughnuts.Pastries.Crackers.Cereal.Pasta.Rice.Chips.

These foods can be very different from the original ingredients they came from because those ingredients have been ground, refined, processed, and often combined with other ingredients.

Your existing kitchen-cleanout section specifically identifies bread and baked goods, crackers, cereals, pasta, rice, starchy snack foods, sweets, and other refined carbohydrate foods as things to remove while transitioning toward the Zapp the Fat Diet.

I don't want the lesson to simply become:

“Carbohydrates are evil.”

That's too simplistic.

The point here is much simpler:

Know when you're eating a heavily refined carbohydrate product instead of pretending it's the same thing as a simple whole food.

Liquid Calories Are an Easy Place to Start

Now look at what you're drinking.

This is probably one of the easiest places to make a major change because people can consume a lot without thinking about it as food.

Your material already identifies:

Soda.Sweet tea.Energy drinks.Sweetened coffee.Fruit juice.Smoothies.Sports drinks.Alcohol mixers.

And I want the rule to be extremely easy to remember:

Don't Drink Your Calories.

If you're drinking sugar all day long, that's one of the first things I would change.

Sugar in your coffee.

Sugar in your tea.

Soft drinks.

Fruit juice.

Fruit smoothies.

Other sugar-sweetened drinks.

Stop drinking your sugar.

The material already makes this one of the first major changes because when you're trying to reduce your sugar and carbohydrate intake, what you drink is one of the simplest places to start.

You can make your diet dramatically simpler just by combining two things:

Remove the obvious ultra-processed foods.

and

Stop drinking sugary beverages.

Highly Palatable Foods

Now let's talk about something people don't always think about.

Some foods are extremely easy to keep eating.

You know the kind of food I'm talking about.

You tell yourself:

“I'll just have a little.”

Then you have more.

Then more.

Then suddenly you're standing there wondering where the entire package went.

I'm not interested in making this unnecessarily scientific in this section.

The practical lesson from your material is that foods made from refined ingredients and combinations of flour, sugar, oils, and other ingredients can become extremely easy to overeat.

The material describes the pattern simply:

You eat.

You get hungry again.

You eat more total food.

You eat more junk.

And I want you paying attention to your own experience too.

There may be a food that somebody else can eat in moderation that you can't.

You know yourself.

Maybe it's:

Chips.

Cookies.

Ice cream.

Candy.

Pastries.

Or something completely different.

If you know that every time you start eating a particular food you have trouble stopping, stop pretending that keeping a giant supply of it in your kitchen is helping you.

Your material specifically says that if a food repeatedly triggers overeating, don't force yourself to fight that temptation every single time you walk into the kitchen.

Why These Foods Can Be So Easy to Overeat

This is why I don't want the conversation about food to be reduced to:

“Just have more willpower.”

Your environment matters.

Imagine you open the cabinet and see:

Cookies.

Chips.

Crackers.

Candy.

Cereal.

Snack bars.

Then you open the refrigerator and see:

Sweet drinks.

Desserts.

Flavored products.

Then you open the freezer and see more junk.

Every time you're hungry, bored, stressed, or simply walking through the kitchen, you're asking yourself to make another decision.

Should I eat it?

Shouldn't I?

Maybe just a little.

I'll start again tomorrow.

Why make things harder than they need to be?

Your source puts the principle very clearly:

Make your environment work for you instead of against you.

If the foods you're trying to stop eating are sitting in the refrigerator, freezer, pantry, and cabinets every day, you're forcing yourself to make the same decision over and over again. Cleaning out the kitchen removes some of those decisions before they happen.

That's important.

Because discipline doesn't mean deliberately surrounding yourself with temptation so you can prove how strong you are.

Sometimes discipline means:

Don't buy it in the first place.

The Packaged-Food Trap

One of the biggest traps is believing that because something was manufactured specifically for people on a diet, it must be helping you.

Walk through a grocery store and you'll see:

Protein cookies.

Protein bars.

Keto bars.

Keto shakes.

Zero-sugar desserts.

Low-carb snacks.

Diet desserts.

You can take your old way of eating and recreate almost every single part of it with a new label.

Regular cookie becomes:

Keto cookie.

Candy becomes:

Zero-sugar candy.

Milkshake becomes:

Protein shake.

Snack bar becomes:

Low-carb bar.

And before you know it, you're still spending the entire day thinking about snacks and packaged products.

That's not the relationship with food I'm trying to teach.

Your PayToCommit outline already identifies this as an entire concept worth teaching:

A diet label on the package doesn't automatically make something a good food.

Read the ingredients.

Look at the total product.

Ask yourself:

Is this actually making my diet simpler?

Or did the manufacturer simply recreate junk food in a package with the word “keto” written on it?

Stop Constantly Thinking About Snacks

Another pattern I want you to break is believing that you should constantly be eating something.

Breakfast.

Snack.

Lunch.

Snack.

Dinner.

Dessert.

Another snack.

Why?

Your existing material says to learn to distinguish real hunger from habit.

Ask yourself:

Am I actually hungry?

Or:

Am I bored?

Stressed?

Tired?

Craving sugar?

Or eating simply because food is available?

That's an extremely important question.

Sometimes we're not eating because our bodies need another meal.

We're eating because the bag is sitting there.

The commercial reminded us.

We're watching television.

We're driving.

We're bored.

We're stressed.

Or eating is simply what we've trained ourselves to do at that time of day.

I want you to start noticing that.

Start With Your Kitchen

So what do I actually want you to do after reading this article?

Start with your kitchen.

Before buying another supplement.

Before downloading another diet plan.

Before creating some complicated meal schedule.

Look around.

What's in your:

Refrigerator?

Freezer?

Pantry?

Cabinets?

Your source material recommends cleaning out the foods that repeatedly take you away from your plan and replacing them with foods that actually fit the way you've decided to eat.

For my approach with the Zapp the Fat Diet, that means replacing the junk with simple foods I'm actually going to eat.

The underlying principle is more important than the exact diet:

Make the easiest choice in your kitchen a choice that supports your goal.

If you're hungry and your freezer is stocked with the food that fits your plan, you've made your next decision easier.

Your material specifically applies this principle to keeping meat, eggs, and butter available so that when hunger comes, there is already something appropriate to eat.

You Don't Have to Change Everything in One Day

And remember what I've taught you throughout PayToCommit:

Incremental action is key.

If your kitchen is currently filled with processed food and your diet is almost entirely sugar, refined carbohydrates, and packaged products, you may not change everything overnight.

That's okay.

Start with the obvious things.

Get rid of the foods you know are junk.

Stop drinking your sugar.

Start reading ingredient lists.

Remove the foods that repeatedly trigger you to overeat.

Replace those foods with simple foods that fit your plan.

Then keep going.

Your existing Zapp the Fat material specifically allows people to gradually reduce carbohydrates if moving immediately from their current diet to the strict version feels too drastic.

Don't use:

“I can't do everything today.”

as an excuse to do nothing today.

The Simple Rule

If you're standing in the supermarket and you're confused, remember this:

Look at the ingredient list.

Watch for added sugars.

Recognize refined carbohydrates.

Don't drink your calories.

Be careful with foods you can't stop eating.

Don't assume “keto,” “protein,” “zero sugar,” or “diet” automatically means good food.

Make your environment work for you.

Eat real food instead.

That's where I want you to start.

Not because you need a perfect diet tomorrow.

But because you need to start recognizing what you're actually putting into your body.

PayToCommit is about accountability.

And accountability doesn't stop at the number on the scale.

It also means being honest about what you're eating.

You chose a goal.

You gave yourself a deadline.

You put something meaningful on the line.

Now make your food environment support the commitment you made.

Simple = Success. Commitment = Accountability. Accountability = Results.

PayToCommit — Where You Put Money on the Line to Lose Weight by a Deadline.