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Article 23 • Part V — Why Your Body May Be Fighting You

Cravings — And Why They Start to Fade

By Bobby ZappSeptember 28, 202615 min read

Cravings Aren't Necessarily Hunger

This is another distinction I want you to learn.

You can want a specific food without physically needing a meal.

Think about it.

Someone says:

“I'm starving.”

But then you offer them the normal meal they usually eat.

They say:

“No, I don't want that. I want something sweet.”

That should at least make you stop and ask:

Is this hunger—or is this a craving?

My material says cravings can still happen, especially while you're changing the way you eat. In my personal experience, those cravings became easier for me to control as I stayed consistent with my way of eating.

The important thing is not assuming:

Craving = command.

You can experience a craving without automatically acting on it.

Trigger Foods

Some foods may be especially difficult for you to eat moderately.

That's individual.

Maybe you can eat one serving and forget about it.

Maybe you can't.

Pay attention to your behavior.

Your material specifically recommends identifying foods that repeatedly trigger cravings or overeating and changing your environment accordingly.

If you repeatedly discover:

I eat this → I want more → I keep eating → I regret it afterward

that's useful information.

Don't argue with your own pattern.

And don't make yourself repeatedly fight the same temptation simply because you think having willpower means keeping trigger foods around.

Ask Yourself Why Before You Eat

I want you to develop a small pause between:

Wanting food

and:

Eating food.

Not a complicated ritual.

Just enough time to ask:

“Why do I want to eat right now?”

Maybe the answer is:

I'm genuinely hungry.

Great.

Eat.

But maybe it's:

I'm bored.

I'm stressed.

I'm thirsty.

It's the time when I normally snack.

Everyone else is eating.

I saw the food.

I'm craving sugar.

It's sitting in front of me.

Those are different situations.

And if the problem isn't physical hunger, food may not actually be what you're looking for.

Fasting Can Teach You Something About Hunger

One of the interesting ideas already in my material is that fasting can make you more aware of your relationship with food.

When you're deliberately going without food for a period, you may begin noticing:

How often am I actually hungry?

How often am I eating because I'm bored?

How often am I eating because it's a certain time?

How often are cravings making my decisions?

How much of my eating is habit?

That self-awareness may be one of the most valuable lessons.

Because suddenly you begin realizing:

Not every thought about food requires food.

Hunger Doesn't Necessarily Keep Getting Stronger Forever

Another thing already discussed in the fasting material is that hunger doesn't necessarily rise in a perfectly straight line every hour that you don't eat.

Some people notice their hunger changing as a fast progresses. Your source describes people sometimes reporting less hunger around the second day and notes that hunger signals can come in waves.

That's another reason not to panic at the first thought:

“I'm hungry.”

Pay attention.

Learn what your own hunger feels like.

But don't turn that into a competition with your body either.

If you're genuinely hungry, especially outside a deliberate and appropriate fasting period:

Eat.

It's about teaching you to recognize it.

Make Your Environment Do Some of the Work

Once you understand that food cues and habits can affect your eating, your environment becomes extremely important.

If your kitchen is constantly reminding you to snack, change the kitchen.

Your source recommends removing foods that repeatedly take you away from your plan and replacing them with foods that fit how you've decided to eat.

The principle is:

Make the easiest choice the choice that supports your goal.

If you're genuinely hungry, you shouldn't have to search through twenty trigger foods before finding something that fits your plan.

For my own approach, I like keeping simple foods available so that when genuine hunger comes, my next decision is easier.

That's another form of accountability.

You're making some of tomorrow's decisions today.

Start Keeping Track

You don't need another complicated system.

For the next several days, whenever you find yourself unexpectedly wanting food, ask:

“What is this?”

Is it:

Physical hunger?

Boredom?

Habit?

Stress?

Thirst?

Social eating?

A food cue?

A craving?

You may start discovering patterns you never noticed before.

Maybe every night at 9:00 you suddenly want something sweet.

Maybe you snack every time you watch television.

Maybe stress sends you directly into the kitchen.

Maybe you eat because your family is eating.

Maybe seeing food is enough to make you want it.

That's valuable information because now you know what you're actually dealing with.

The Simple Hunger Rule

I want you to remember this:

Wanting to eat and being physically hungry are not always the same thing.

Before automatically eating, ask:

“Am I actually hungry?”

If you're genuinely hungry:

Eat.

If you're not, ask what is actually driving the desire:

Boredom?

Habit?

Stress?

Thirst?

Social eating?

Food cues?

Cravings?

Then deal with what's actually happening instead of automatically responding with food.

You don't need to fear hunger.

You don't need to ignore hunger.

You need to understand your hunger.

The more aware you become of why you're eating, the easier it becomes to stop letting boredom, habits, your environment, and cravings make every decision for you.

That's another part of taking control of your eating instead of allowing eating to control you.

Simple = Success. Commitment = Accountability. Accountability = Results.

PayToCommit — Where You Put Money on the Line to Lose Weight by a Deadline.

this is all the data I have for the free PDF use that to answer the questions 23. Rethink Your Relationship With Eating

You already developed this idea.

Why do we believe we must eat:

Breakfast → snack → lunch → snack → dinner → dessert?

I want you to question something most of us were taught without ever really thinking about it:

Why do we believe we have to eat all day long?

Breakfast.

Snack.

Lunch.

Snack.

Dinner.

Dessert.

Maybe another snack before bed.

Then wake up and do it again.

At some point, that can become less about hunger and more about routine.

Your material already makes this point directly: you don't necessarily need to keep eating simply because the clock says it's time, especially if your meals are satisfying enough that you're not actually hungry between them.

The Clock Isn't Hunger

Think about how many people say:

“It's breakfast time.”

or:

“It's lunchtime.”

or:

“It's dinner time.”

But here's the better question:

Are you actually hungry?

Your source calls this kind of automatic eating preemptive eating.

If you grew up eating breakfast at eight, lunch at noon, and dinner at five, you may begin believing those clock times themselves mean:

“I need to eat now.”

But they don't necessarily tell you anything about whether you're genuinely hungry at that moment.

That's a habit.

And habits can be changed.

Breakfast Doesn't Automatically Mean You Need Breakfast

I don't force myself to eat simply because I woke up.

In my own routine, I often wake up, drink water, salt, and minerals, and continue fasting until around noon or 1:00 p.m., depending on when I actually become hungry.

Then I eat.

Not because:

“It's officially lunchtime.”

But because:

I'm hungry.

That distinction is important.

I'm not saying everybody needs to skip breakfast.

I'm saying:

Breakfast being called breakfast isn't a biological command that you have to eat.

If you're genuinely hungry in the morning, eat.

If you're not hungry, you don't necessarily have to force yourself to eat simply because you've been taught that mornings require food.

Stop Eating Just Because Food Is Scheduled

We've turned eating into something that can happen almost automatically.

Morning?

Eat.

Midmorning?

Snack.

Noon?

Eat.

Afternoon?

Snack.

Evening?

Eat.

After dinner?

Dessert.

Before bed?

Maybe something else.

But if you actually stop and pay attention to hunger, you may discover you don't need all of those eating occasions.

The material specifically says one of the habits to get away from is eating from the moment you wake up until shortly before you go to sleep.

That's what I want you rethinking.

Snacking Can Become Its Own Habit

A snack doesn't always happen because you're physically hungry.

Sometimes:

You see the food.

You walk past the pantry.

You're watching television.

You're driving.

You're bored.

You're stressed.

Or it's simply the time when you've trained yourself to snack.

Your material repeatedly teaches the distinction between real hunger and eating because food is available, because of habit, or because of a certain time of day.

That's why the question shouldn't always be:

“What healthy snack should I eat?”

Sometimes the better question is:

“Why do I need a snack at all?”

Eat a Real Meal, Then Stop Thinking About Food

One of the principles I like is making meals substantial enough that you aren't planning your next snack before you've finished your current meal.

The material says that, within the way of eating I'm teaching, enough protein and fat in a meal may help make unnecessary snacking easier to avoid.

My own meals are very simple.

Eggs with butter.

Then later:

Beef with butter.

I eat, become satisfied, and then I go on with my day until I'm genuinely hungry again. My source describes my normal pattern as usually two meals a day, sometimes one, with no constant snacking.

That's the relationship with food I'm trying to build:

Eat → become satisfied → stop eating → live your life → eat again when genuinely hungry.

Not:

Eat → think about the next snack → snack → think about lunch → eat → snack again.

Become Comfortable With Not Eating

This may feel strange at first.

If you're accustomed to constantly eating, a few hours without food can make you think:

“Something's missing.”

Maybe nothing is wrong.

Maybe you're simply experiencing a period of the day when you're not eating.

And that's okay.

Your material describes one of fasting's psychological benefits as helping people notice how often they eat because of boredom, cravings, habit, or a certain time of day rather than genuine hunger.

That can be extremely eye-opening.

You begin learning:

I can be awake without eating.

I can watch television without eating.

I can drive without eating.

I can work without eating.

I can sit in my kitchen without needing something in my mouth.

Food stops being the background activity to everything else you're doing.

You Don't Need to Fear Hunger Either

There's another side to this.

I don't want you becoming afraid of feeling hungry.

Some people act as though the first little sign of hunger means they need to immediately stop whatever they're doing and eat.

You don't have to panic.

At the same time, don't turn this into:

“I'm going to prove how long I can ignore genuine hunger.”

That's not what I'm teaching.

The goal, as your material says, isn't to become better at starving yourself.

The goal is to become better at controlling when and why you eat.

That is a completely different mindset.

Let Hunger Become Useful Information

Instead of viewing hunger as an emergency, start viewing it as information.

You're hungry.

Okay.

How hungry?

When did you last eat?

Were you satisfied after your last meal?

Are you really hungry or simply thinking about a particular food?

Those questions help you learn your own body.

And when genuine hunger arrives:

Eat.

Your source puts the principle simply:

When I'm not hungry, I don't force myself to eat. When I'm genuinely hungry, I eat.

You May Naturally Begin Eating Less Often

Here's something interesting.

If you stop automatically eating according to the clock and begin eating according to genuine hunger, your eating schedule may change naturally.

Maybe you stop needing a morning meal every day.

Maybe you stop snacking.

Maybe two substantial meals become enough.

Maybe sometimes you naturally eat once.

Your source describes people getting enough protein and fat and then naturally dropping a meal, which can create a longer period without food and move them naturally toward intermittent fasting.

That's very different from forcing yourself into some rigid schedule because you saw somebody online doing OMAD.

The point is:

Let your actual hunger help determine when you eat.

My Schedule Is an Example, Not a Requirement

I usually eat twice a day.

Sometimes I eat once.

That's me.

You do not have to copy my exact schedule or eat the exact amount I eat.

Your needs may be different because of things such as:

Body size.

Sex.

Age.

Activity level.

Health.

and other individual factors.

The lesson isn't:

“Everybody should eat two meals.”

The lesson is:

“Everybody doesn't automatically need to eat constantly.”

That's a much more useful principle.

Stop Carrying Your Old Eating Habits Into Your New Diet

This is another trap.

You change your diet.

But you keep your exact old eating structure.

So now instead of:

Regular cookie.

you have:

Keto cookie.

Instead of:

Candy.

you have:

Zero-sugar candy.

Instead of:

Milkshake.

you have:

Protein shake.

Instead of:

Snack bar.

you have:

Low-carb bar.

And you're still eating all day.

The labels changed.

But did your relationship with food change?

Your material specifically warns that someone can recreate nearly their entire old way of eating with “diet” products and still spend the whole day thinking about snacks.

That's exactly what I don't want.

Dessert Doesn't Have to Be an Appointment

Think about dessert too.

Why does dinner automatically have to be followed by something sweet?

Are you still hungry?

Or is dessert simply part of the script?

You ate dinner.

Now your brain says:

“Next comes dessert.”

That's habit.

The same principle applies:

Don't eat simply because this is what normally comes next.

Your source repeatedly challenges the pattern of breakfast → snack → lunch → snack → dinner → dessert → another snack.

Start asking whether those eating occasions are actually necessary for you.

Food Shouldn't Occupy Your Entire Day

This may be one of the biggest things I want you to take away.

I don't want your weight-loss plan making you think about food more than you did before.

What am I eating?

When am I eating?

What's my next snack?

Which keto dessert can I make?

Which protein cookie fits my diet?

What do I eat in two hours?

That's exhausting.

My goal is the opposite.

Simplify eating enough that food stops occupying your entire day.

Your source states this directly: the goal isn't to create a more complicated diet industry around weight loss; it's to simplify eating enough that you can actually stay consistent.

Eat your meal.

Be satisfied.

Move on.

This Can Change Your Relationship With Food

When you become comfortable not constantly eating, something important can change psychologically.

You begin realizing:

I don't have to respond to every thought about food.

I don't need food every time I'm bored.

I don't need to snack just because I'm watching television.

I don't have to eat because somebody else is eating.

I don't have to eat breakfast simply because I woke up.

I don't need dessert simply because dinner ended.

You start having more control over when and why you eat.

Your source describes fasting as one tool that can make people more self-aware about precisely these patterns and help them realize they may have more control over eating than they thought.

That's a much healthier relationship than allowing the clock, your habits, or the sight of food to make every decision.

Don't Turn This Into Another Extreme

I want to be very clear.

“Eat as little as possible.”

It's not saying:

“Ignore hunger.”

It's not saying:

“Everybody should eat once a day.”

And it's not saying:

“The longer you can go without food, the better.”

Your own fasting material repeatedly says to listen to your body, begin gradually, and not treat fasting as a contest.

The lesson is much simpler:

Stop eating automatically.

A Better Eating Pattern

Instead of:

Breakfast → snack → lunch → snack → dinner → dessert → snack

I want you thinking more like:

I'm genuinely hungry → I eat a satisfying meal → I stop eating → I become genuinely hungry again → I eat again.

How many meals that becomes for you may differ.

The material's larger principle is:

You don't need to eat constantly.

Let yourself become hungry.

Eat until you're satisfied.

Then allow yourself to go without food until you're genuinely hungry again.

That's the relationship with eating I want you practicing.

The Simple Rule

Before eating, ask:

“Am I hungry—or is it simply time to eat?”

Don't eat breakfast solely because it's morning.

Don't eat lunch solely because it's noon.

Don't snack because snacks exist.

Don't automatically have dessert because dinner ended.

Don't constantly surround yourself with food and then wonder why you're constantly thinking about food.

Eat when you're genuinely hungry.

Build meals that satisfy you.

Then get comfortable with the space between meals.

That's not punishment.

That's not starvation.

That's simply learning that you don't have to spend every waking hour eating, planning to eat, or thinking about what you're going to eat next.

Eat when you're hungry. Stop when you're satisfied. Then go live your life until you're genuinely hungry again.

Simple = Success. Commitment = Accountability. Accountability = Results.

PayToCommit — Where You Put Money on the Line to Lose Weight by a Deadline.

this is all the data I have for the free PDF use that to answer the questions